Media Relations

Media relations, or earned media, is an essential component of a smart communications strategy. While messages can be disseminated in a multitude of ways and places, “traditional media” still wields an enormous amount of influence. In a time of content overload, earned media – that coveted 3rd party validation – has never been more important.

Shaw PR provides:

  • Media relations strategy development and planning
  • Media advisory and news release development, including backgrounders and Q&As
  • Media statement development
  • Media materials distribution
  • Media monitoring
  • Media coverage analysis
  • Crisis counseling and statements

Beginning his career as a newspaper reporter provided Matt with a fundamental understanding of what makes a compelling story. Over the course of his PR career he has worked closely with editors, producers and reporters on behalf of clients from dozens of industries, helping place print, broadcast and digital stories in national and local media outlets.

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