Strategy and Planning

A thoughtful communications strategy should always align its activities with the overall vision of the company. A communications plans typically includes such vital elements as research and a situation analysis; planning; implementation and evaluation.

Shaw PR offers:

  • Strategic business planning
  • Communications audits
  • Communications strategy
  • Organizational branding
  • Program planning and delivery

A great example of a strategic initiative is an organizational rebrand. Matt was a key contributor to the direction and strategy of the rebranding the PR Council in 2014. He helped define brand and messaging for new positioning. The New York Times announced the new name and logo.